Data has matured to become a valuable quality within the twenty–first century, being an essential resource in the information economy even as oil is a necessary resource in the industrial economy. It is not merely enoug...
Living in a state of hyper connectivity, today’s shoppers move across their various connected devices looking for a seamless experience. Yet, when it comes to omni-channel, cross-device marketing, the expectations of today’s shoppers are way ahead of most marketers’ capabilities, specifically ...